Pro Fvmvm Roma has its origins in a small village, in southern Italy, named Sant’Elena Sannita, at the hands of the Durant┬┤s family. With the desire to create something magnificent, they moved to Rome and opened a store of personal care. Soon their brand becomes a reference of the time, on the early 50┬┤s.

This passion and love for aromas, scents and fragrances was transferred from parents to children and, with these principles, the latest generation, Luciano, Felice, Giuseppe and Maria Durante, gave life to their passion and created their own olfactory concept. The creation of odors, in 1996, was related to their personal experiences, emotions and feelings and, with the strong intention of not following the rules, in the world of perfumes.

Thus, these four “noses” worked synergistically, convinced that the ideal and perfect perfume cannot be created by one person, the result is Pro Fvmvm Rome, different, exceptional and unique.

A concept of sophisticated evolution, this effervescent aromas are based on an emotion, a history, a past experience, that can be revived in their perfumes. 

The fragrances of Pro Fvmvm Roma have a complex structure, a concentration of about 43%, and very tenacious aromas with slow opening, around 30 min.


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    265.00
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    225.00
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