Born in the heart of the French Alps into an Italian family, Laurent Mazzone developed from a very young age, a passion for aromas and perfumes that has never left him. At the beginning, his childhood delight was to discover the enigma of taste and flavour, of aromas and perfumes. At the age of 12, he would analyse, mix samples found in the bathroom, in his parents' garden and in local shops. He had one idea in mind - to discover new perfumes.
Curious by nature, full of energy and with perfection, Laurent Mazzone did not realize at the time that he would become a "fragrance discoverer"... In his teens, he was busier with samples and music, working as a DJ . It was during this time that his diverse creative instincts led him to become fascinated by the world of fashion shows, it was also during this period, in 1998, that Laurent embarked on his first commercial fashion adventure.
Over the following years he opened several Fashion Stores, 'prêt-a-porter' boutiques for men and women. Today he is responsible for a chain of fashion shops in his home town of Grenoble. These shops give great pleasure to anyone looking for 'that' unusual item and 'those' items from the most creative designers. Soon, Laurent Mazzone used his shops as 'sensory laboratories', making his first scented candles whose perfumes filled the shops. His customers were excited and wanted more and more. It wasn't long before this indefatigable creator made a decision that would change his life: "I don't want to sell perfumes, I want to create perfumes". But, being a perfectionist, he didn't want to rush, wanting to keep experimenting and learning. But Laurent Mazzone soon put his ideas into practice.